Celebrating 47 Years in Northern California

Price Family Dealerships have been proudly serving local neighborhoods throughout Northern California since 1976, and our vision is to provide excellence to the community, with value, integrity, and trust.

We supply the vehicles that power our local police and fire departments, construction and utility companies, schools and families on the move. We take pride in serving those who make our communities a great place to live!

Price Family Advantage

With 14 convenient family–owned locations, and 28 franchised dealerships to choose from, we’ve got mobility solutions for all your needs.

It is our philosophy to be completely upfront and transparent about everything we do, and our fast, fair, and simple process is designed to save you time by eliminating the back and forth when purchasing a new vehicle. Our goal is to provide you with an exceptional experience that you’ll share with all your friends and family!

Printed on the walls of our dealerships are the core values that drive our success:

  • We will continually make it easier and easier for customers to business with us.
  • We will continually make it easier and easier for our associates to sell our products and services.
  • We will have a relentless commitment to our process, with continuing improvement.
  • We will continually help everyone around us to prosper.

We live and breathe these core values and appreciate your consideration when choosing a company to do business with.


Get directions to one of our locations:
Price Family Dealerships 37.94471340483972, -122.503575802252.