PR1CE CARES: Supporting Our Community

Every business in the San Francisco Bay Area plays a vital role in our community’s success. At PR1CE Family Dealerships, we embrace this responsibility wholeheartedly. We are proud to support local organizations with generosity and service, ensuring that our neighboring areas continue to be places we are proud to call home.

Our Commitment to Community Involvement

Price Family Dealerships supports essential programs that serve children, parents, educators, athletes, community organizations, and individuals dealing with long-term illnesses.

The communities where we operate are home to our workforce and our customers, and it is essential to understand the concerns and needs of our communities and address local challenges so that we can help build stronger neighborhoods and support the sustainability of our own business.

We proudly volunteer and contribute to the local economy on many levels and strive to have a positive impact by providing support in numerous ways. Below are stories and recognition of the amazing charities and organizations that we partner with to make a positive change.

Cats Care

In partnership with our Downtown Ford Sacramento store, the Sacramento River Cats minor league baseball team is committed to making a difference in our local communities. Comprised of DTF employees, River Cats front office employees, players, and fans, Cats Care is involved with various community service initiatives.

Giving Marin

Giving Marin is a movement fueled by a collection of the North Bay’s most community-minded businesses and institutions. The solution they are backing is simple at its core: The businesses, one per profession, have committed to underwrite marketing space for varying nonprofits every month.

Salvation Army

Price Family Dealerships have donated over $100,000 to The Salvation Army to support the nonprofit’s disaster relief efforts. The Salvation Army is on the ground before, during and long after a disaster. They are part of the communities in which they serve.

Boys & Girls Club of Alameda

The Alameda Boys & Girls Club is more than just a place for recreation – they provide activities and experiences that enrich the lives of young people in our community. Indeed, the quality of life we all enjoy is due, in part, to the Club’s sustained attention to the changing needs of today’s youth.

Dedication to Special Education

Dedication to Special Education, or DSE, brings parents, educators, and the wider community together on behalf of the 4,000 special education students in Marin. Since 2006, Toyota Marin has supported DSE by donating and raffling off a brand-new Toyota vehicle, raising more than $1 million for the organization.

To Celebrate Life Breast Cancer Foundation

Price Family Dealerships proudly supports To Celebrate Life. Since 1996, this organization has given funding to Bay Area organizations that help breast cancer patients. To Celebrate Life provides more than 10,000 services annually, including diagnostic testing, financial and emergency assistance, support groups, navigational services, and holistic therapies.

Trips for Kids Marin

Our dealerships are honored to partner with Trips for Kids Marin, an organization founded in 1988 that has helped more than 400,000 Bay Area children experience nature and cycling. In addition, Trips for Kids Marin has taught 3,500 kids lifelong bike mechanic skills and helped them earn a free bike!

Angel Fund

Angel Fund at North Bay Aquatics provides swimmers with the financial assistance they need to gain training as part of Martin County’s premier club swimming team. Through a partnership with Toyota Motor North America, Toyota Marin’s support has enabled young swimmers in our community to earn scholarships to outstanding higher education institutions like Harvard, Dartmouth, Duke, Stanford, UC Berkeley, UC Santa Barbara, and USC.

Twin Cities Little League

We are proud to sponsor youth baseball at Twin Cities Little League in Larkspur/Corte Madera. This organization teaches children that baseball can be a healthy and fun activity that helps them learn and grow. A special congratulations to the 10u All-Star Team, winners of the 2023 state championship!

Twin Cities Softball

We are ecstatic to sponsor Twin Cities Softball, an educational-athletic organization that provides and expands opportunities for young softball players. It allows local youth who live or attend school in Larkspur or Corte Madera to learn and play together. Price Family Dealerships is proud to help bridge the funding gap between Little League and softball.

Tiburon Peninsula Little League

Price Family Dealerships supports Tiburon Peninsula Little League, a seven-division league that serves children in Belvedere, Tiburon, and Strawberry and promotes respect, determination, and sportsmanship. Price Family CEO, Nick Price, played in the Tiburon Peninsula Little League as a child, so this community organization is special to our family.

Corte Madera Larkspur Foundation

We are honored to sponsor the Corte Madera Larkspur Foundation, or SPARK, which provides access to music, art, science, makerspace/technology and engineering, and wellness and counseling programs for LCMSD children.

San Rafael Chamber of Commerce

Our dealerships back the San Rafael Chamber of Commerce, a member-based business advocacy organization that serves as a strong voice in support of the economic vitality of our community.

Canal Alliance

The Canal Alliance believes every community member has the right to achieve their dreams. Toyota Marin partners with the Canal Alliance to support immigrants and help Marin County become a place where everyone has an opportunity to live, work, and succeed.

Laurel Dell Elementary School

We are proud that Laurel Dell serves an ethnically and culturally diverse student population, in an inclusive, safe and enriching environment that are ideal for young learners and students to grow socially, emotionally and academically.

Marin Baseball

Price Family Dealerships sponsors the Marin Baseball competitive travel baseball team with an annual college scholarship awarded to a deserving graduating senior. We also support the program so they can give back to youth players in need of financial support to play competitive baseball.
 
 

We are also proud to sponsor and support:

The Golden Gate Summer Shootout
Ross Valley Little League
Mayflower Chorus
Corte Madera Lions Club
St. Patrick's School in Larkspur
Marin Builders Association

 

 


 
We are proud of the support our community has shown for Dedication to Special Education and all they do for local students and families! Their mission is to improve the quality of special education in Marin County public schools, while connecting families for a stronger community.

In January, our Toyota Marin store helped to raise funding for DSE and their continuing efforts … it’s now 19 consecutive years that Toyota Marin has donated a new vehicle to Marin Special Education for their annual benefit car raffle, raising over $1,000,000 to date! #proud

Price Family Dealerships 37.94471340483972, -122.503575802252.