Price Family Dealerships Blog

Free Oil Change for Educators!

June 23rd, 2025 by
teacher with students

  THANK YOU, teachers, school administrators, custodians, and crossing guards!   Downtown Ford Sacramento is proud to announce its newest community appreciation initiative: “Thank You, Teachers and Educators! Free Oil Change on Us,” a limited-time offer providing complimentary oil changes and oil filters by appointment only for educators living or working in Sacramento County who…

Price Family Dealerships Welcomes June Lee as General Counsel

June 17th, 2025 by
June Lee, Attorney

• • • • PRESS RELEASE • • • • Larkspur, CA, June 17, 2025 / Newswire / – Price Family Dealerships (PR1CE) is proud to announce the appointment of June Lee as General Counsel. June brings with her nearly 20 years of legal experience representing privately held businesses in complex corporate transactions, governance, and…

Posted in PR1CE New Hire

Driven by Excellence: Celebrating Colin Wells’ Master Achievement

May 27th, 2025 by
Colin Wells receives an award from McLaren's Steve Robson

  At Price Family Dealerships, we are driven by excellence, and today, we’re proud to celebrate one of our own who exemplifies that standard in every way: Colin Wells, Master Technician. Colin isn’t just one of the best in our company … he’s one of the best in the country. With elite certifications across some…

Posted in Awards, McLaren

Toyota Marin and Dedication to Special Education Celebrate 20 Years of Community Support, Raising Over $1M

February 28th, 2025 by

Toyota Marin marked a major milestone on Saturday, February 8th, as it celebrated 20 years of partnership with Dedication to Special Education (DSE) at its annual benefit raffle event. This year’s fundraiser was an overwhelming success, raising over $100,000, bringing the total funds raised over the past two decades to more than $1 million in support of special education programs across…

Inspiring Future Technicians – Price Family Dealerships and UTI Co-Host Student Day at Mercedes-Benz of Fairfield

January 29th, 2025 by

A career in the automotive industry starts with knowledge, hands-on experience, and the right connections. Recently, nearly 100 students and their families got an exclusive look at what it takes to become a top-tier technician during a Student & Family Day hosted by Mercedes-Benz of Fairfield in partnership with Universal Technical Institute (UTI). From the…

McLaren SF Celebrations – Constructor’s Champions and Car Giveaways

January 27th, 2025 by

  We’ve had an incredible few weeks at McLaren San Francisco, celebrating both community and achievement … from honoring a deserving neighbor with a life-changing vehicle to hosting a thrilling Cars and Coffee event to toast McLaren’s F1 Constructors’ Championship, these moments remind us of the power of connection and giving back …     The excitement…

30 dealerships and counting! Welcome Modesto Toyota!

December 4th, 2024 by

  30 dealerships and counting! Price Family Dealerships is proud to announce the acquisition of Modesto Toyota, marking a significant milestone as our fourth Toyota dealership in Northern California and the 30th dealership under 16 rooftops across the region. For 48 years, Price Family Dealerships has been dedicated to delivering exceptional automotive experiences, guided by…

Posted in Toyota

Honoring Our Newest NADA Academy Graduates

November 24th, 2024 by

  We are proud to recognize five exceptional team members who have achieved a significant milestone by graduating from the prestigious NADA Dealer Academy: Marwan Afifi, GSM at Toyota Sunnyvale Victor Diaz, GSM at Cadillac Marin Nate Myler, GSM at Toyota Marin Irina Ellis, Sales Director at Toyota Walnut Creek Matt Gordon, Service Director at…

Posted in Awards, NADA

Empowering Change: Highlights from the Price Family Women’s Circle with Katie Mares

November 9th, 2024 by

  At Price Family Dealerships, we believe in the power of knowledge and connection, and our recent Price Family Women’s Circle quarterly meeting was a shining example of that commitment. Hosted by Women’s Circle president and GM of Volvo Cars Marin, Diana Kennedy (pictured above), the event took place at the Roundhouse in San Ramon, bringing together approximately…

A Day to Remember: Our Second Annual Employee Appreciation Day

November 9th, 2024 by

  Believing in celebrating the hardworking people who make our company thrive, Price Family Dealerships hosted an unforgettable Employee Appreciation Day this year! Our second annual event, held at Sonoma Raceway, was packed with laughter, family fun, and lasting memories.     From heart-pumping racing action to family-friendly games, there was something for everyone to…

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