Price Family Dealerships Blog

Toyota Marin and Dedication to Special Education Celebrate 20 Years of Community Support, Raising Over $1M

February 28th, 2025 by

Toyota Marin marked a major milestone on Saturday, February 8th, as it celebrated 20 years of partnership with Dedication to Special Education (DSE) at its annual benefit raffle event. This year’s fundraiser was an overwhelming success, raising over $100,000, bringing the total funds raised over the past two decades to more than $1 million in support of special education programs across…

Inspiring Future Technicians – Price Family Dealerships and UTI Co-Host Student Day at Mercedes-Benz of Fairfield

January 29th, 2025 by

A career in the automotive industry starts with knowledge, hands-on experience, and the right connections. Recently, nearly 100 students and their families got an exclusive look at what it takes to become a top-tier technician during a Student & Family Day hosted by Mercedes-Benz of Fairfield in partnership with Universal Technical Institute (UTI). From the…

McLaren SF Celebrations – Constructor’s Champions and Car Giveaways

January 27th, 2025 by

  We’ve had an incredible few weeks at McLaren San Francisco, celebrating both community and achievement … from honoring a deserving neighbor with a life-changing vehicle to hosting a thrilling Cars and Coffee event to toast McLaren’s F1 Constructors’ Championship, these moments remind us of the power of connection and giving back …     The excitement…

30 dealerships and counting! Welcome Modesto Toyota!

December 4th, 2024 by

  30 dealerships and counting! Price Family Dealerships is proud to announce the acquisition of Modesto Toyota, marking a significant milestone as our fourth Toyota dealership in Northern California and the 30th dealership under 16 rooftops across the region. For 48 years, Price Family Dealerships has been dedicated to delivering exceptional automotive experiences, guided by…

Posted in Toyota

Honoring Our Newest NADA Academy Graduates

November 24th, 2024 by

  We are proud to recognize five exceptional team members who have achieved a significant milestone by graduating from the prestigious NADA Dealer Academy: Marwan Afifi, GSM at Toyota Sunnyvale Victor Diaz, GSM at Cadillac Marin Nate Myler, GSM at Toyota Marin Irina Ellis, Sales Director at Toyota Walnut Creek Matt Gordon, Service Director at…

Posted in Awards, NADA

Empowering Change: Highlights from the Price Family Women’s Circle with Katie Mares

November 9th, 2024 by

  At Price Family Dealerships, we believe in the power of knowledge and connection, and our recent Price Family Women’s Circle quarterly meeting was a shining example of that commitment. Hosted by Women’s Circle president and GM of Volvo Cars Marin, Diana Kennedy (pictured above), the event took place at the Roundhouse in San Ramon, bringing together approximately…

A Day to Remember: Our Second Annual Employee Appreciation Day

November 9th, 2024 by

  Believing in celebrating the hardworking people who make our company thrive, Price Family Dealerships hosted an unforgettable Employee Appreciation Day this year! Our second annual event, held at Sonoma Raceway, was packed with laughter, family fun, and lasting memories.     From heart-pumping racing action to family-friendly games, there was something for everyone to…

Driving Community Forward: Toyota Sunnyvale’s Heartfelt Gift to an Inspiring Educator

August 26th, 2024 by

  At Price Family Dealerships, we are committed to supporting our community in meaningful ways. This week, Toyota Sunnyvale had the privilege of donating a Toyota Corolla to a dedicated young educator and active community member, in honor of a beloved neighbor.     Carla, a neighbor of Kevin Pang, General Manager of Toyota Sunnyvale,…

Posted in Charity, events, Toyota

Uniting Excellence and Celebration: New Core Values and Branding Launched Across All PR1CE Family Locations

August 4th, 2024 by

Celebrating a new chapter in our unwavering commitment to excellence and integrity, Price Family Dealerships recently launched our new Core Values with grand festivities held at all 13 locations, featuring music, food, and drinks at all the showrooms. Guided by CEO Nick Price, Chairman and Founder Tom Price, COO Brad Barnett, and CFO Hamed Parhizkar,…

Posted in Awards, Core Values

TWO Price Family executives named to prestigious Automotive News 40 under 40 list

July 8th, 2024 by

We are beyond proud to share that Price Family Dealerships has TWO amazing individuals named to the prestigious Automotive News 40 Under 40 list this year! Please join us in congratulating Nate Meckley, General Manager at Downtown Ford Sacramento, and Sarah Smith, Regional Controller for Price Family Dealerships!     Nate Meckley has built his…

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