Price Family Dealerships Blog

Celebrating International Women’s Day with the Price Family Women’s Circle

April 16th, 2026 by
Womens Circle 2026

    There is something powerful about creating space with intention and seeing what unfolds. Recently, the Price Family Women’s Circle hosted our 6th annual International Women’s Day event, and what started as a small internal gathering has grown year over year, with more voices, more perspectives, and stronger participation from across our team and…

Land Rover Marin Earns “Superior Retailer Performance” Award from JLR Financial

January 20th, 2026 by
Land Rover Marin winners

We are proud to share that Land Rover Marin has been recognized with the Superior Retailer Performance Award from Jaguar Land Rover Financial Group for 2025. This award recognizes the top-performing retailer within the JLR Financial network, and Land Rover Marin earned this distinction by leading across the most important financial performance and compliance benchmarks evaluated by…

Posted in Land Rover

Celebrating 50 Years of Serving the Bay Area

January 1st, 2026 by
The 1976 Price logo

  In 1976, Tom Price opened a single dealership in the Bay Area with a simple belief – if you treat people with honesty, work hard, and do the right thing every day, the business will take care of itself. That first dealership, Serramonte Oldsmobile, marked the beginning of what would become Price Family Dealerships….

Price Family Dealerships is BBB A+

December 22nd, 2025 by
Better Business Bureau logo

  We are genuinely excited to share that Price Family Dealerships holds an A+ rating with the Better Business Bureau. This rating reflects years of showing up, following through, and treating people with care, and it’s built on real interactions, real conversations, and a commitment to doing things the right way, day after day. As…

Posted in Dealership News

Tom Price Nominated for 2026 TIME Dealer of the Year

October 16th, 2025 by
Tom Price

  We are proud to share that our founder and chairman, Tom Price, has been nominated for the 2026 TIME Dealer of the Year Award by the California New Car Dealers Association. Tom is one of only 47 dealer nominees selected from more than 20,000 dealers nationwide who will be recognized at the 109th National…

Posted in Awards, Tom Price

Three Price Family Dealerships Named to Automotive News “Best Dealerships to Work For” 2025 List

October 14th, 2025 by
Best Dealerships to Work For Logo - Price Family Dealerships

  Marin Luxury Cars, Volvo Marin, and Volvo Palo Alto honored for outstanding workplace culture and leadership This past weekend in Nashville, Tennessee, the annual Automotive News “Best Dealerships to Work For” Gala celebrated the top-performing dealerships across North America that exemplify excellence in employee engagement, leadership, and workplace culture. Price Family Dealerships is proud…

Free Oil Change for Educators!

June 23rd, 2025 by
teacher with students

  THANK YOU, teachers, school administrators, custodians, and crossing guards!   Downtown Ford Sacramento is proud to announce its newest community appreciation initiative: “Thank You, Teachers and Educators! Free Oil Change on Us,” a limited-time offer providing complimentary oil changes and oil filters by appointment only for educators living or working in Sacramento County who…

Price Family Dealerships Welcomes June Lee as General Counsel

June 17th, 2025 by
June Lee, Attorney

• • • • PRESS RELEASE • • • • Larkspur, CA, June 17, 2025 / Newswire / – Price Family Dealerships (PR1CE) is proud to announce the appointment of June Lee as General Counsel. June brings with her nearly 20 years of legal experience representing privately held businesses in complex corporate transactions, governance, and…

Posted in PR1CE New Hire

Driven by Excellence: Celebrating Colin Wells’ Master Achievement

May 27th, 2025 by
Colin Wells receives an award from McLaren's Steve Robson

  At Price Family Dealerships, we are driven by excellence, and today, we’re proud to celebrate one of our own who exemplifies that standard in every way: Colin Wells, Master Technician. Colin isn’t just one of the best in our company … he’s one of the best in the country. With elite certifications across some…

Posted in Awards, McLaren

Toyota Marin and Dedication to Special Education Celebrate 20 Years of Community Support, Raising Over $1M

February 28th, 2025 by

Toyota Marin marked a major milestone on Saturday, February 8th, as it celebrated 20 years of partnership with Dedication to Special Education (DSE) at its annual benefit raffle event. This year’s fundraiser was an overwhelming success, raising over $100,000, bringing the total funds raised over the past two decades to more than $1 million in support of special education programs across…

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